Let's design your next stage of growth

Senior product designer helping B2C SaaS scale-ups design experiences that perform. 10+ years turning user friction into revenue through UX, systems thinking, and strategic design.

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Featured work

Driving 794% Higher Engagement Through a Cross-Device Tuner Redesign

Building a Discovery Flow That Drove 72.9% Higher Engagement

2024

end-to-end product design

ux research

cross-device

Driving +25% Revenue Growth Through Content Experience Design

Transforming an Outdated Site Into a Sales Engine

How I work

Every project is different, but my approach stays consistent. Clear structure, open collaboration, and measurable outcomes. My goal is always the same: to move products and people forward.

01/

Understand & Align

Every project begins with clarity. I work with teams to define goals, user needs, and business outcomes. This sets the direction early, aligns everyone around what success looks like, and ensures every design decision is intentional.

02/

Explore & Define

Once the goals are clear, I map user journeys, identify opportunities, and validate assumptions. This stage shapes the problem space, turning insights into design direction that’s strategic and realistic.

03/

Design & Iterate

I create interactive prototypes and collaborate closely across functions. Testing early and often helps refine both usability and business logic, while keeping the experience cohesive across devices and platforms.

04/

Deliver & Measure

Great design doesn’t stop at handoff. I support implementation, validate design outcomes, and measure the impact post-launch. Ensuring that design decisions lead to real growth for both users and the business.

Testimonials

I managed Anibal at Yousician, and he is someone who truly prioritizes clarity and intention over just making things look pretty. He doesn't just jump into UI; he validates his work with research and scopes problems properly. He’s a dependable, thoughtful designer who was a pleasure to manage.

Kerkko Ulmanen

Design Lead, Yousician

Intuition, empathy and a very clear and incisive understanding of the balance between real business impact and aesthetics. This is what sets Anibal's work apart and makes him one of the finest designers I've ever had the pleasure of working with. He absolutely gets, in real world terms, what the business goal at hand is and pursues it with genuine curiosity and fearless spirit. If he's on your team, you are in good hands!

Stefanos Koutsoukos

Customer Success Lead, Yousician

It was an absolute privilege working with Anibal at Yousician, where he played a critical role in elevating Yousician's Web product. To name one highlight achievement, we grew monthly users on GuitarTuna Web by 10x in just 3 months, which would not have happened without Anibal.

Roope Lääkkolä

Project manager, Youscian

Anibal is an exceptional professional and a great pleasure to work with. As our Lead Designer, he is always on point what our valued customers and the company need to thrive. His commitment to any project drives results as well as it inspires the people around him.

Sven Rösch

Head of sales, Valo Motion

Anibal has been responsible for managing the branding of my Converting Corporates events, my C Suite programme and is currently managing the rebranding of my entire company assets. He's a consummate professional, takes feedback well and has a flair for design - pleasure to work with!

Jessica Lorimer

Founder, Smart Leaders Sell

I can't recommend Anibal enough. He's a talented designer who is incredibly communicative and detail-oriented. He understood my brand's vision and voice right away and was able to bring it to life quickly. It was a fantastic experience working with him and I would gladly do it again.

Kay Fabella

CEO, Inclusion in Progress

Anibal the unbeatable! I've had the pleasure of working with Anibal for a few years at Valo Motion. Anibal is a brilliant designer with an extremely holistic approach. I recommend Anibal for any design position where you need a thorough professional assessment, plan and execution!

Lauri Lehtonen

Lead developer, Valo Motion

I had the pleasure of working with Anibal on several projects and he always impressed me with his design skills and attention to detail. He's a true team player who constantly strives to push the boundaries of his work. I highly recommend him.