Helping users find the music they love

Summary

Before this project, the GuitarTuna website had no way to showcase music genres or artists. Users couldn’t explore based on musical taste. We set out to build a new experience from scratch, introducing dedicated genre and artist pages for the first time. This not only improved discoverability but also drove a significant increase in organic traffic. Users can now easily search, browse, and find music that resonates with them.

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Impact at glance

• 72.9% more users clicked on a collection from the chords page
• 20% increase in total session duration per user
• 41% increase in active session time per user
• 5% increase in pages viewed per user

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Focused design for brands who value clarity, growth, and lasting impact.

At Anibal Santos Design, I help brands craft clear, user-centered experiences through UX/UI, brand, and web design. With over 15 years of experience, I bring strategy, empathy, and visual clarity to every project. I remove the design burden so your brand can connect with purpose and grow through impactful, data-informed design.