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The GuitarTuna website had no way to showcase music genres or artists. Users couldn’t explore based on musical taste.
More users clicked on a collection from the chords page
Increase in total session duration per user
Increase in active session per user
Increase in pages viewed per user
Users could only explore songs via chords pages or direct search. Research showed a clear gap in discovery and confirmed the need for browsing by genres and artists to expand engagement opportunities.
Discovery was blocked after one song. Some users searched with intent, others wanted inspiration. Adding artist, genre, and recommended song pathways created more ways to explore and uncover new music.
I designed distinct genre thumbnails and artist pages as natural entry points. Placing them in high-traffic areas like the chords page ensured visibility and encouraged seamless exploration.
A/B tests with nearly 200k users showed strong results: 20% more session time, 41% more active time, 5% more pages per user, and 72.9% more clicks into collections from the chords page.
Artist and genre pages solved the discovery problem and expanded our catalog. We scaled the feature publicly, giving users richer ways to explore and setting the foundation for future growth.
This project taught me the importance of scoping and asking deeper questions early on. What seemed like a simple landing page for genres became the foundation for connecting our entire song library, future SEO growth, and complex filtering systems.
I’m Anibal Santos, a senior product designer focused on creating experiences that drive outcomes. I combine UX thinking, interface design, and strategy to help teams build products users trust and businesses can grow with.
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