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The old Valo Motion site was outdated, hard to navigate, and hurting conversions. It lacked a clear contact funnel and failed to showcase products effectively. We rebuilt the site from structure to visuals, creating a modern, high-performing platform that made discovery and engagement simple.
Increase in qualified leads, contact form submissions jumped from 5 to 30 per month
Growth in traffic, monthly visitors rose from 10,000 to over 40,000 after launch
Accessibility-compliant, rebuilt to meet modern standards with a fully responsive UI
Refreshed brand and site earned trust and credibility in a competitive market
I used Google Analytics and Hotjar to analyze behavior and identify gaps. Recordings showed confusing flows, and surveys with the team revealed a need for stronger outcomes. This research guided the redesign, highlighting opportunities to improve navigation, trust, and lead generation.
Customers wanted a clear product lineup without confusion around specs or sizes. Contact and scheduling tools were missing, making conversion difficult. The dated design, broken theme, and lack of ownership damaged trust. The site wasn’t acting as the 24/7 sales partner it needed to be.
I moved us from WordPress to Webflow for flexibility and scalability. This gave non-technical staff easy editing access, and allowed us to add animations, structure, and user flows with intent. Navigation was simplified, product offerings clarified, and the foundation was rebuilt for growth.
We ran unmoderated tests to gather feedback. Customers could now easily explore products, book calls, and connect with the team. After a month of refinement, we launched the new site at a major U.S. trade show, where it was very well received by partners and prospects.
The redesign was a turning point. It strengthened sales and marketing, boosted brand trust, and reestablished credibility. Qualified leads surged, inbox activity returned, and the website became a true growth driver for the business. The results spoke for themselves.
This project taught me that neglecting your website too long can cost you. Valo Motion focused on products while the site fell apart, and catching up became a steep climb. Consistent small improvements beat massive overhauls every time.
I’m Anibal Santos, a senior product designer focused on creating experiences that drive outcomes. I combine UX thinking, interface design, and strategy to help teams build products users trust and businesses can grow with.
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