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Jessica’s old WordPress site was slow, dated, and broken. It lacked structure, scalability, and visual appeal. The outdated design didn’t reflect her expertise or the caliber of clients she worked with, costing credibility among corporate audiences.
90 out 100 performance score on Google PageSpeed, up from 60 before the redesign
Complete brand and website overhaul that elevated a high-profile B2B sales coach
Improved site speed and accessibility, meeting modern web standards
Enhanced credibility with corporate clients through refined UX and visuals
I analyzed analytics, ran speed and accessibility tests, and conducted competitor research to uncover key weaknesses. The data revealed poor load times, broken UX, and missed opportunities for clarity and conversion. These insights guided every redesign decision.
The site wasn’t just visually outdated, it was holding her brand back. The lack of structure, clarity, and speed reduced trust and conversion potential. A new UX was needed to highlight her authority, simplify navigation, and create a seamless user journey.
I built the new site from the ground up, focusing on clarity and trust. I redesigned the brand identity, refined the color palette, and created a scalable Webflow framework. Clear navigation and strong visual hierarchy turned her site into a confident digital presence.
After launch, I ran accessibility, speed, and usability tests to validate performance. The new site passed with high scores, loading faster and offering a smoother experience. Iterations focused on maintaining consistency and improving user flow across devices.
Together, we created a modern visual identity and a polished new website that positions her as an authority in the corporate sales space. The redesign not only brought clarity and professionalism but also empowered her to confidently attract the premium clients her business was ready for.
This project reminded me that even the best salesperson needs a strong storefront. A website should work 24/7 to build trust, showcase services, and convert visitors. That’s exactly what we achieved with the Selling to Corporates redesign.
I’m Anibal Santos, a senior product designer focused on creating experiences that drive outcomes. I combine UX thinking, interface design, and strategy to help teams build products users trust and businesses can grow with.
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