Let's design your next stage of growth
Senior product designer helping B2C SaaS scale-ups design experiences that perform. 10+ years turning user friction into revenue through UX, systems thinking, and strategic design.
How I work
Every project is different, but my approach stays consistent. Clear structure, open collaboration, and measurable outcomes. My goal is always the same: to move products and people forward.
Discover & Define
Every project begins with clarity. I work with teams to define goals, map user journeys, and validate assumptions early. This aligns everyone around what success looks like and turns insights into a design direction that's both strategic and realistic.
Design & Iterate
I create interactive prototypes and collaborate closely across functions. Testing early and often helps refine both usability and business logic, while keeping the experience cohesive across devices and platforms.
Deliver & Measure
Great design doesn't stop at handoff. I support implementation, validate design outcomes, and measure the impact post-launch, ensuring design decisions lead to real growth for both users and the business.
Testimonials




