I build digital experiences that work for both the user and the business

I help brands craft thoughtful, high-converting websites that blend aesthetics with strategic clarity.

Let's talk results
A portrait of Anibal

From Lima to Helsinki: how I got here

1990

Born in Lima, Peru.

1998

Moved to the U.S., where my creative journey really began.

2003

Discovered Photoshop, the spark that started it all.

2008

Began formal design studies at university.

2012

Landed my first big clients included Subway and the NBA Wizards.

2015

Moved to Madrid to deepen my craft and cultural perspective.

2019

Relocated to Helsinki for an exciting in-house design role.

2023

Product I worked on won "Best New Product" at IAAPA.

2025

Became a Finnish citizen. Still designing, still growing.

Why I design and where I'm headed

My mission is to bring design back to what it’s meant to be: useful. I design with intention, guided by data and empathy, to create digital experiences that deliver impact, for users and for businesses.

Anibal looking into a lake and mountains

Core values that drive my work

Trophy icon

Collaboration fuels quality

The best work happens when ideas are challenged, refined, and built together. I value open dialogue, constructive feedback, and shared ownership.

Lightbulb icon

Clarity above all

I believe that great design removes friction. My process always aims to bring clarity, when it comes to visuals, structure, and open communication. This eases teams and users, which allows us to focus on what matters.

Smile icon

Empathy in every decision

Understanding users and fellow teammates is central to my work. Empathy is how I bridge design intent with real human needs.

Compass icon

Curiosity drives growth

I’m constantly exploring, new tools, new workflows, and new perspectives. Design is close to my heart, even after work hours I seek design out. Curiosity is what keeps my design thinking sharp and relevant.

Clarity that moves products and people forward.

I’m Anibal Santos, a senior product designer focused on creating experiences that drive outcomes. I combine UX thinking, interface design, and strategy to help teams build products users trust and businesses can grow with.

Let's talks results