I build digital experiences that work for both the user and the business
I help brands craft thoughtful, high-converting websites that blend aesthetics with strategic clarity.
Let's talk results
From Lima to Helsinki: how I got here
Born in Lima, Peru.
Moved to the U.S., where my creative journey really began.
Discovered Photoshop, the spark that started it all.
Began formal design studies at university.
Landed my first big clients included Subway and the NBA Wizards.
Moved to Madrid to deepen my craft and cultural perspective.
Relocated to Helsinki for an exciting in-house design role.
Product I worked on won "Best New Product" at IAAPA.
Became a Finnish citizen. Still designing, still growing.
Why I design and where I'm headed
My mission is to bring design back to what it’s meant to be: useful. I design with intention, guided by data and empathy, to create digital experiences that deliver impact, for users and for businesses.
Core values that drive my work
Collaboration fuels quality
The best work happens when ideas are challenged, refined, and built together. I value open dialogue, constructive feedback, and shared ownership.
Clarity above all
I believe that great design removes friction. My process always aims to bring clarity, when it comes to visuals, structure, and open communication. This eases teams and users, which allows us to focus on what matters.
Empathy in every decision
Understanding users and fellow teammates is central to my work. Empathy is how I bridge design intent with real human needs.
Curiosity drives growth
I’m constantly exploring, new tools, new workflows, and new perspectives. Design is close to my heart, even after work hours I seek design out. Curiosity is what keeps my design thinking sharp and relevant.
Clarity that moves products and people forward.
I’m Anibal Santos, a senior product designer focused on creating experiences that drive outcomes. I combine UX thinking, interface design, and strategy to help teams build products users trust and businesses can grow with.
Let's talks results
