Designing clarity into every screen
I help brands craft thoughtful, high-converting websites that blend aesthetics with strategic clarity.
Work with me
From Lima to Helsinki: how I got here
Born in Lima, Peru.
Moved to the U.S., where my creative journey really began.
Discovered Photoshop, the spark that started it all.
Began formal design studies at university.
Landed my first big clients included Subway and the NBA Wizards.
Moved to Madrid to deepen my craft and cultural perspective.
Relocated to Helsinki for an exciting in-house design role.
Product I worked on won "Best New Product" at IAAPA.
Became a Finnish citizen. Still designing, still growing.
Why I design and where I’m headed
My mission is to bring design back to what it’s meant to be: useful. I build with intention, guided by data and empathy, to create digital experiences that work, for both the user and the business.
